5 Things To Consider When Purchasing a WordPress Theme
WordPress themes can be deceiving when you’re trying to pick the perfect one for your site. Developers have great content, great images and know what it takes to make the theme they developed look awesome. But that doesn’t make these themes right for what you need. Here are five things to keep in mind when picking your theme:
1. Consider what the theme was made for. Some themes are made for artists portfolios - especially photographers. These themes focus on images and will be difficult to make work if you’re focused on blogging or marketing a small business. Alternatively, if your site is project or blogged based, using a theme developed for e-commerce will give you options you don’t need and can give your site a disjointed look and feel. If your main purpose isn’t selling, e-commerce themes probably won’t work for you.
2. Look at the theme options and theme flexibility. Does the theme come with social media and RSS feeds built in? If not, you’ll have to look through plugins to integrate social media. Do you have the option to change font and background colors? If not, you may not be able to make the theme work with your brand. Unless you find a theme that matches your brand exactly, you’ll need the flexibility to change colors and insert your own branded header.
3. Look past the homepage. What content will your website have? Do you need different layouts for different pages? What content are you including? Do you need a photo gallery? What do the static pages look like? What does the blog page look like? How will you make your content work with what the theme offers? The homepage brings all that together but you need to know what your website will consist of before deciding what to include on the homepage and you’ll need to make sure the theme you pick will work with your content.
4. Theme support. You’ll want a theme that is still supported by the developer. WordPress updates frequently and the developer will need to make sure the theme is still compatible with WordPress updates. If you update WordPress and your theme hasn’t been properly updated, you could end up losing functionality of your site. Theme support is also crucial for when you need help with theme options. WordPress can’t help you with theme options because they did not develop it. Theme developers generally provide documentation to help you with using their theme but if you still have questions, you need to be able to contact the developer directly.
5. Look for SEO options. Most premium themes offer options for boosting SEO. Options should include Meta descriptions, meta keywords and custom title to help Google index your site.
In the end, you probably won’t find a theme that is exactly what you need and you’ll likely have to settle for something. Before you begin your search, it might be a good idea to prioritize what you must have and what you could live without. If you need the perfect theme, you’ll have to contact a developer to build you exactly what you want. Philsquare offers custom theme development and can discuss your requirements and build you a theme based on what you need.
Not ready to invest yet in a completely custom theme? Philsquare can still help. We have used a wide variety of premium themes and might be able to help reduce your search time.