Philsquare Quick 5: SEO what to do and what not to do

Posted July 24, 2013

Search Engine Optimization (SEO) can be an elusive concept to understand and implement to your advantage. Here are some simple things to do and not to do.

What to do:


  1. Create great content. People need a reason to visit your site. Talk about your employees. Have a weekly or monthly special. Discuss a new product. Talk about your accomplishments or rewards. Post pictures of the company ribbon-cutting or employee holiday party (at least the ones you want them to see!) Google does not like stale content that is never updated.

  2. Promote your great content. Tell and share with people when you update your website. Social media allows your customers and clients to help promote your business and your website. If they like your content, they’ll want to share it.

  3. If you’re willing to spend some money, do your research. Research your competition, research your market and research search terms. Use Google AdWords to figure out what search terms people are using that may lead to your website. Be prepared to monitor what search terms are bringing people to your site and make changes in AdWords for a better use of the money you’re spending on Google advertising. Bonus: The AdWords blog is a great place to monitor changes Google is making and to learn some tips from the people that understand how search works.

What not to do:

  1. Don’t pay an SEO “expert” to do things to your site that will give you a quick ride to the top of a Google search page. Those results will likely be very short lived and can result in Google punishing your site by pushing it down in rankings, instead of up. 

  2. Don’t give up on social media, advertising or whatever your strategy is too soon. Good, solid results won’t happen in days or weeks. It will take time.