Search Engine Optimization (SEO) can be an elusive concept to understand and implement to your advantage. Here are some simple things to do and not to do.
Over the last two years, I’ve managed two different email campaigns. For a freelance client, I’ve used Constant Contact to create and send her email newsletters. A little over a year ago, I started using Mail Chimp to manage Philsquare’s email campaign (you can sign up for emails on our contact page!) Each have under 200 recipients so my thoughts and suggestions are definitely for small businesses; not for those with thousands of recipients. I also work with templates provided by each service, I don’t upload a custom created template.
One of the libraries that contacted us after the release of Lawrence’s website was the Leavenworth (Kansas) Public Library. Director Kim Baker and staff needed a fresh way to organize and control their content so patrons could easily access information.
The KU Alumni Association needed a website to better communicate with prospective and current alumni. A beautiful home page allows staff to share their gorgeous magazine and the colorful (and fun!) school mascot. A new membership page allows prospective members, of all ages, to discover the perks of joining. Alumni Association staff members are easily able to create posts and news events.
Wakarusa Brewery's website is a one-page design that will allow for flexibility as John and James renovate, develop and open their brewery and pub. It also educates visitors on the types of beer and mead they plan to brew. The website design incorporates great fonts, custom graphics and parallax for a fun scrolling experience.